Common uses of APIs include:
Custom dashboards for a digital agency’s clients
Internal company dashboards for eCommerce, investment firms, etc.
Re-selling marketadpro data through a software service
Gathering huge sets of data at a faster rate compared to using the Semrush interface (excellent for extensive keyword research or large Position Tracking campaigns)
Pulling Traffic Analytics data on all of your competitors in one report
What’s the catch? Well, if you are unfamiliar with APIs, it can be a bit technical.
But, if you or a teammate or coworker of yours has experience with an API, the Marketadpro API should be relatively easy to pick up.
An API can be used for an infinite number of purposes. Anyone that can program scripts with API and has the need to gather digital marketing data can make use of it.
Namely, Semrush’s API is popular among digital agencies, data scientists, research firms, SaaS software developers, venture capitalists, and re-sellers of marketadpro data.
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How Does an API Work?
An API operates based on a simple call and response. The elements of an API call (explained further below in this post) create an HTTP address and include parameters (separated by the “&” symbol) for the specific report you are requesting, the database, query, any filters, and of course, your API key.
Turning the Raw Data into Something Tangible
To use an API effectively will require someone familiar with web development to create a script or a similar program that can automate the reception and integration of data.
In computer science, a script is a document written in a dynamic programming language (common languages include Python, Perl, Powershell, Tcl) that send instructions to computer programs to automate tasks.
With a script, you can work with our API calls to turn the .CSV or JSON output into something readable like a spreadsheet or dashboard.
Web developers can write scripts to take raw data from the Semrush API and integrate it into readable tables, dashboards, reports.
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