It’s fair to say that the past few years have been…unpredictable. If anything, they’ve been downright strange.
Shifts in industry trends and online user behavior forced businesses to adapt their marketing focus with agility, all the while knowing that another pivot could be right around the corner.
In our landmark State of Content Marketing 2022 Global Report, we surveyed 1,500 content marketers across selected industries and compiled thousands of data points that paint the picture of the content marketing landscape. Here we share some of the most significant statistics to help inform and help you make empowered decisions in 2022, namely:
- The use of content marketing
- Content marketing success factors
- Goals and challenges in content marketing
- The impact of COVID-19 on content marketing
- Content marketing budgets
- Content marketing teams
- Content performance
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