Implementation of SEO changes can literally make or break a website’s growth. Yet 65% of respondents say it takes at least one month to get their changes made.
In this guide, we’ll cover everything you need to know about how to successfully get your SEO recommendations implemented. We’ll also cover one new exciting way you can implement SEO without the need for CMS access or developer resources. Whether you work in-house or at an agency, if implementation has been a challenge for you, you’ll find this discussion useful.
Why SEO Implementation Is Key
While this may almost go without saying, if you do not implement your SEO changes, you’ll never realize the potential growth your recommendations can bring. It’s almost like planting a seed but not giving it any water or light. In order to see growth from SEO recommendations, we must first get them adopted and implemented by our clients or the sites we work on in-house.
While it seems obvious and like a natural next step, far too many companies either hire an in-house SEO or an agency without thinking through how much support they will need to provide to make their SEO’s strategy come to fruition. This can lead to frustration on both sides and in the agency world can often lead to clients leaving. In in-house roles, it can lead to SEOs wanting to leave for greener pastures with more resources.
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The problem of implementation is not an uncommon one, in fact, Kristina Azarenko did a survey on Twitter that indicates that more than half of the SEOs responding see 40% or less of their recommendations implemented by client and brand teams. In order to improve the odds that your recommendations are adopted, you need a framework for documenting, tracking, and communicating your recommendations.
Just how important is implementation to growth? A recent survey indicates that 86% of SEOs estimate organic traffic would grow by 50-100% if they were able to implement their most important recommendations. Luckily Marketadpro is also working to solve this problem with their innovative new tool,If you work with enterprise brands, sites on a custom content management system (CMS) or no CMS at all, as an SEO professional, you likely rely on development resources to get your changes implemented. Clients and dev teams are often reluctant to grant the access that would allow you to make the changes yourself.
Careful documentation of SEO recommendations is one of the more critical steps any SEO must take to get their recommendations implemented and implemented correctly. With development resources nearly always being in short supply, it's key that when you do have dev time, you use it wisely, and do not need to go back and forth on correcting an issue that could have been done correctly the first time with more careful and thoughtful documentation.
Before you can begin effectively documenting the issue, you first need to understand your audience. Who holds the power to allocate the resources you need? Do you need their buy-in, or are you speaking directly to the people implementing the task?
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