Need inspiration for your next marketing campaign? Have you tried different strategies, but none of them have achieved the results you're looking for? Maybe you just need a bit of inspiration!
In this complete guide you’ll find no less than 150 different types of marketing. I'm sure there's a lot you haven't tried yet that could help you when planning your next campaign, so let’s dive in!
- ABM (Account Based Marketing): Marketing technique (usually B2B) in which promotion is not aimed at a single person, but at an entire team or company.
- Agile Marketing: A marketing style based on the software development methodology of the same name. It is characterized by its flexibility when executing strategies and dynamic workflow.
- Affiliate Marketing: Type of marketing based on promoting third-party brands, websites, products, or services in exchange for a commission.
- Affinity Marketing: A strategy in which two or more brands partner to benefit each other.
- Alliance Marketing: a strategy similar to affinity marketing, but one step further, as both brands share resources with each other.
- Ambient marketing: Unconventional marketing technique that seeks to get the message to the user through differentiating factors, such as proximity and unpredictability.
- ATL (Above The Line): Marketing that uses mass media to target a broad audience.
- Augmented Marketing: Marketing based on adding value to a proposal with an additional offer.
B
- Behavioral marketing: Automated marketing based on user behavior, in which your actions trigger promotional communication.
- Big data: use and process large amounts of data to improve the accuracy and effectiveness of marketing campaigns.
- Black hat SEO marketing: Marketing that employs unethical SEO tactics and generally banned by search engines. It will only generate short-term results.
- Blended marketing: marketing that results from the fusion of traditional and digital marketing.
- Branding: Marketing based on promoting an identity and brand values rather than a product or service.
- BTL (Below The Line): Segmented marketing that is not used by mass media.
- Brick and mortar marketing: Any form of marketing that is applied in a retail store. For example, special promotions that are made in many supermarkets or large areas.
- B2B (business to business): Marketing aimed specifically at other companies.
- B2C (business to consumer): Marketing aimed specifically at consumers.
- B2P (business to people): Marketing based on a more personalized approach, which seeks to connect with people on a more intimate level than conventional advertising.
C
- Channel Marketing: Marketing aimed at improving the distribution of a product or service.
- Catalog Marketing: Type of direct marketing based on sending product catalogs to homes.
- Cause Marketing: Marketing associated with charitable causes, for example, through collaboration between companies and NGOs.
- Celebrity Marketing: Think of this as the original influencer marketing. Marketing strategy based on associating the brand with someone famous.
- Call Center Marketing: Marketing based on "cold door" calls made by the agents of a contact center on behalf of the brand.
- Cloud Marketing: Use of different media (e.g. website, social networks and email) to offer the same marketing message.
- Computational Marketing: Computer-based marketing that aligns consumers with the right campaigns for them.
- Community Marketing: Marketing based on nurturing the relationship with existing customers, rather than looking for new ones.
- Concentrated Marketing: Marketing strategy based on the development of a specific product for a very defined target audience.
- Content Marketing: Marketing based on the creation and distribution of content in different formats in order to attract consumers to the brand.
- Contextual Marketing: Marketing tactics of customizing the online content that a user can see based on who they are and what they are doing.
- Conversational Marketing: Marketing based on conversations that prioritize a product, service, or consumer need.
- Conversion Rate Marketing: General term to refer to all types of marketing whose main objective is to increase conversions and ROI.
- Cooperative Marketing: A marketing strategy in which two or more companies cooperate with each other to sell a product or service.
- Corporate Marketing: Marketing focused on promoting and managing brand perception.
- Crisis Marketing: Marketing that must respond to a crisis, either within a company or society at large.
- CRM (close range marketing): Marketing that uses Wi-Fi or Bluetooth signals to send content to people near a given location.
- Cross Media Marketing: Marketing based on putting a marketing message in front of the customer through different channels.
- CTA (call to action): Marketing tactic based on placing clearly visible and generally interactive elements that indicate the user the next step to be taken.
- Cultural Marketing: Marketing based on creating campaigns for a particular culture or demographic.
D
- Database Marketing: Marketing strategy based on collecting and analyzing customer information to implement marketing actions.
- Defensive Marketing: Marketing aimed at protecting a company's position within a market.
- Demarketing: Marketing that, for strategic reasons, is aimed at reducing demand or limiting growth.
- Direct Marketing: It is used in a wide range of means to sell products or services directly to the consumer, rather than through a retailer. It's when you can communicate one-to-one with the consumer: cold calls, email, text messages, TV or radio ads, flier, digital newspapers or magazines.
- Differentiated Marketing: Marketing strategy based on targeting the audience and launching different campaigns depending on the segment to be covered.
- Digital Marketing: Marketing that uses digital technologies, such as websites or mobile applications.
- Direct Marketing (Direct Marketing): marketing based on selling directly to customers (rather than using to an intermediary or distributor).
- Disruptive Marketing: marketing based on finding new approaches to promote a product, whether adopting a strategy, changing the product or creating something innovative.
- Diversity Marketing: marketing focused on recognizing the different origins of consumers and adapting messages to them.
- Drip Marketing: Marketing based on sending a series of scheduled emails to a database.
- Door-to-door marketing: A marketing tactic based on physically visiting people's homes with the intent to promote a product or service.
E
- Ecommerce Marketing: marketing based on the promotion of online stores.
- Email marketing: Marketing tactics based on sending emails to a distribution list.
- Ambush Marketing: A type of marketing that relies on trying to associate the brand with an event without being an official sponsor of the event.
- Emotional Marketing: Campaign-based marketing that appeals to customer feelings rather than logical buying arguments.
- Entrepreneurial Marketing: A type of marketing in which individuals execute marketing strategies.
- Evangelism Marketing: It is a type of business in which consumers themselves decide to become brand evangelizers, thus executing this type of marketing. Can be similar to multi-level marketing.
- Ethnic Marketing: marketing based on the adaptation of the message to different communities.
- Event Marketing: Event organization-based marketing to increase brand awareness and drive sales.
- Experiential Marketing: Promotion of a brand, product or service through immersive experiences.
F
- Field Marketing: Marketing based on physically meeting potential customers in a given location.
- Facebook Marketing: Marketing campaign of any kind that is developed through the Facebook platform.
G
- Geomarketing: Marketing based on users' location.
- Global Marketing: Marketing whose strategies are aimed at an international arena.
- Green Marketing: Marketing based on promoting the "green" aspects of a product or service.
- Growth hacking: A set of marketing techniques that employ analytics, creativity and social media to generate rapid growth.
- Guerrilla marketing: Marketing that promotes a brand, product or service in a creative and unconventional way.
- Gastronomical Marketing: Marketing based on satisfying the gastronomic needs of a certain audience to capture and captivate them.
H
- Humanistic Marketing: Marketing based on the promotion of universal values and feelings.
- Horizontal Marketing: Marketing in which one company associates with another in a related niche to promote a product or service.
I
- Inbound marketing: Marketing methodology based on attracting the customer to the brand.
- Influencer Marketing: A marketing tactic that relies on users with influence on social media to expand the reach of brand messages.
- Informational Marketing: Marketing that is based on explaining the details and characteristics of a product or service.
- In-game Marketing: Marketing tactic based on promoting the product or service within a game.
- Integral Marketing: Marketing strategy that seeks to create a unified customer experience, whatever way it interacts with the brand.
- Interactive Marketing: Marketing in which consumer interactions generate specific reactions.
- International Marketing: Marketing a product or service in multiple countries.
- Internet Marketing: Marketing that takes place on the internet.
- In-store marketing: Promotional strategies carried out in a physical store, for example, promotion of special offers by means of signage.
- Industrial Marketing: Marketing in which one company tries to sell industrial products or services to others.
L
- Long tail: Strategy based on targeting a number of niche markets, rather than a larger segment.
- Loyalty Marketing: Marketing focused on retaining existing customers.
- Location marketing: Type of marketing that aims to promote a place or destination.
- Local Marketing: Marketing whose campaigns are directed to people physically close to the point of sale.
M
- Marketing of goods: Marketing aimed at incentivizing the sales of a physical product.
- Massive Marketing: Marketing that intends to sell a product or service to as many people as possible.
- Mobile Marketing: Marketing based on creating campaigns specially designed to be consumed over mobile.
- Multi-Level Marketing: Marketing that seeks to make customers themselves sellers of products. Generally this is not a very ethical style of marketing.
- Merchandising: Techniques used to sell products through point-of-sale display.
- Mailbox: Marketing technique that consists of depositing advertising brochures in private mailboxes.
N
- Neuromarketing: Marketing based on the study of the brain and its influence on consumer behavior.
- Newsletter Marketing: Type of email marketing based on sending periodic newsletters to mailing list members.
- Niche Marketing: Targeted marketing for a small, market-specific segment.
- New Media Marketing: Marketing that takes the latest channels and technologies to reach customers.
O
- Offline Marketing: Marketing not based on digital strategies but outside advertising.
- Online Marketing: Marketing whose campaigns materialize over the Internet.
- Outbound Marketing: Marketing based on direct customer targeting (as opposed to inbound marketing).
- Outdoor advertising: Marketing tactic based on the placement of signage in public places.
- One-to-one Marketing: Marketing that interacts directly and independently with a single consumer.
- Offensive Marketing: Marketing based on attacking competitive weaknesses. A good example are Wendy’s snarky viral tweets.
P
- Performance Marketing: Digital marketing based on a pay-per-result model.
- Permission Marketing: Marketing based on obtaining the customer's permission to send promotional content to you.
- Personal Marketing: Marketing that is aimed at creating, maintaining or changing public opinion around a person.
- Personalization: A marketing tactic based on individualizing messages based on the characteristics of the intended user.
- Persuasion Marketing: Marketing that uses knowledge of human psychology to modify opinions.
- Post-Click Marketing: A marketing tactic based on interacting with web visitors after they have clicked on one of their ads.
- PPC (Pay-per-click): Pay-per-view marketing strategy works to bring traffic to the brand website in exchange or payment per ad-click.
- Product Marketing: Type of marketing aimed at increasing the demand and use of a product.
- Promotional Marketing: Marketing tactic based on offering an extra incentive to customers to purchase a product or service.
- Proximity Marketing: A marketing strategy based on contacting customers when they pass near a particular physical point.
- Public Opinion Marketing: Marketing that aims to change popular opinion around an organization.
- Pull Marketing: Marketing based on generating leads in a non-intrusive way.
- Point-of-sale Marketing: Marketing aimed at increasing sales within a physical store by placing items near the point of sale.
- Public Relations: a branch of marketing that relies on collaborating with the means to increase knowledge of a brand or product.
- Push Marketing: Marketing based on proactively showing a product or service to an audience that was not aware of it.
- Partnership Marketing: A marketing strategy in which two companies partner to showcase their brand to a new audience.
R
- Relational Marketing: Marketing based on establishing, maintaining and nurturing customer relationships.
- Real Time Marketing: A marketing strategy that uses up-to-the-box information.
- Remarketing: Marketing strategy based on retargeting customers who have already interacted with the brand.
- Reputational Marketing: Marketing aimed at improving consumer perception of a product or service.
- Retail Marketing: Promotion of goods and services within a retail context.
- Recommendation Marketing: Marketing tactic aimed at making customers become brand ambassadors who recommend a brand, product, or service to their own contacts.
S
- Seasonal Marketing: Marketing focused on promoting products or services at certain times of the year.
- Segmented Marketing: Marketing focused on a specific, well-defined audience.
- SEM: Marketing tactic based on placing ads on search engine result pages.
- SEO: Marketing tactic based on positioning the pages of a website in the first search engine results.
- Service marketing: Marketing aimed at promoting a service rather than a product.
- Shotgun marketing: Marketing based on extending the reach of campaigns to as many people as possible.
- Synchronized Marketing: Marketing strategy based on stimulating demand for seasonal products during the off-season.
- Social Marketing: Marketing aimed at influencing people to take actions that are beneficial to themselves and their communities.
- Social Media Marketing: Marketing whose campaigns are conducted through sites such as Facebook, Instagram, Twitter, etc.
- Street Marketing: Marketing tactic based on advertising products unconventionally in public spaces.
- Storytelling: A marketing technique that seeks to approach the user through stories that reflect brand values.
- Sample Marketing: Marketing tactic based on offering users a free sample of products.
- Sensory Marketing: A marketing tactic that uses the senses in its strategies.
- Scientific Marketing: Marketing aimed at improving ROI by analyzing market data and statistics.
T
- Temporal Marketing: Marketing based on promoting a product or service at a given time or period.
- Testimonial Marketing: Type of marketing based on sharing real stories from brand customers.
- Traditional Marketing: Strategy-based marketing with a long history, e.g. press ads.
- Transactional Marketing: marketing that focuses on increasing efficiency and individual sales volume.
- TTL: Marketing technique that integrates ATL and BTL marketing.
- Technical marketing: Marketing that is based on the characteristics and technical specifications of a product.
- Telemarketing: Marketing tactic based on cold door calls.
U
- Undercover Marketing: Marketing based on advertising something to someone without the receiver realizing it.
- User-generated Marketing: marketing based on strategies that allow consumers to be part of the campaign.
V
- Voice Marketing: Voice-based marketing, for example, through virtual assistants like Alexa.
- Video marketing: Using video to promote a product or service.
- Viral Marketing: marketing aimed at getting a rapid dissemination of messages by users themselves.
- Virtual Assistant Marketing: Marketing aimed at promoting products and services through voice assistants.
- Vertical Marketing: marketing that targets certain market sectors, such as gyms and health food stores.
W
- Wikimarketing: A marketing technique that is based on the creation and updating of product and brand reference articles.
- Word of Mouth Marketing: Marketing strategy aimed at having customers recommend a product or service.
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