How to Use The Maretadpro GPS to Plan Your Marketing Next Year

It’s nearing the end of the year!

We’re not quite sure who makes the call on the official start of “planning season.” The arrival of Q4 feels like a natural indication—but if there is nothing else, we’re here to declare that NOW is the time to plan for next year!

You may know exactly where to start on your annual planning (like clockwork!). Or, you may be dreading the thought with no idea which direction to start moving. At any rate, we invite you to approach your planning a little differently this year. It’s easy to focus on everything you want to do. If you can name it, you can put it on a timeline and build a plan to do it. More organizations could benefit, though, from a better understanding of what they are doing right now.

Consider this question: How are you measuring the results of your marketing right now?

And a chaser: If you’re not measuring your current marketing efforts, how are you planning on measuring any new initiatives?

Your planning shouldn’t be a shot in the dark. If you don’t know what is (and isn’t) working for you right now, you’ll only be positioned to keep spinning the wheel, guessing what might work for your organization. It can also be hard to tell what is working for you without a way to quantify it.

So, what’s the best way to picture and analyze your current marketing efforts? We had the same question. 

When combined, these categories account for every element of organizational communication and marketing:

1. Research & Analytics

2. Branding & Strategy

3. Marketing & SEO

4. UX Design & Content

5. Technology

6. Team Dynamics